So when they say "Consumers", it should really have been "Netflix Customers", as for everyone else there is less choice, only already paying Netflix users get more content.

I think it will.

Now they don't have to go negotiate for every WB content item. As it stands, subscribers might or might not get WB things, same as all the other IP holders that are playing hard to get. Otherwise, they might have to contract some seasons of a show from one holder and some from another, and maybe not at all sometimes.

Maybe they mean more content will be produced, which I believe. But I'd also argue that we really don't need more content on Netflix, we need higher quality. Netflix is drowning in a sea of mediocrity to the point where I have almost given up on investing in a new show because almost all of them reek of lazy writing and good-enough-but-not-outstanding direction. There are exceptions, but they are damn hard to find.

More choice as in “more revenue streams from which to create shareholder value.”