alt Hacker NewsThe "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.
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NoMoreNicksLeft • today at 2:09 PM
"HBO or Cinemax... um, I wonder which name I should keep."
Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.