The reasons to care are personal pride in the quality of your work, understanding that your lack of effort has a negative impact on your colleagues, and your continued employment.
And if you hate your job, but are completely unable to find alternative employment (which is what you should do if you hate your job), you probably should reconsider how much you hate your job.
Ah, noble poverty! Be grateful to tha masta' for providing you the scraps he can provide! Your paycheck is the beautiful work you produce for tha masta'!
Seriously, pay people what they are worth and they will care. It is not that hard.
Pride in the quality of my work is a phrase to make one feel bad about themselves. I take pride in my hobbies and in my hobby projects. I take pride in my family and friends. I do not take pride in being exploited for my work so some higher up can buy a new car every year.
Got any recipes for delicious meals I can make with my pride?
I take pride in the stuff I enjoy doing. A job is just a paycheck because I need it.