alt Hacker NewsFar better for consumers to be able to binge Game of Thrones/Silicon Valley/whatever and cancel HBO Max than to have to pay twice as much for a subscription to both libraries to get either.
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I'm actually a little surprised that, some discounts for annual subscriptions notwithstanding, the streaming services haven't done more to discourage short-term jump on/jump off subscriptions.
But they have the data and I don't. I assume there's enough stickiness and inertia that most people are not canceling and restarting services all the time. I know I don't. I just decide I don't care enough about most content (and don't really watch much video or binge watch anyway).
Which is why it won't happen, what would the revenue benefit of that be?
In the medium term you'll get a D+/Hulu-esque split with maybe a discounted bundle of Netflix and HBO Max together - the evidence is pretty strong that bundles reduce churn.
If they ever do go to one library, it'll be because Netflix feel they are able to push prices to the same level as both services combined.
Yeah until Netflix adds tiered pricing for content and you end up paying more than what Netflix + HBO Max together would have cost because Netflix is the only game in town for that content..
I think like all media consolidation this will send a lot of people back to the seven seas..