One thing to keep in mind when judging what's 'appropriate' is that Cloudflare was effectively responding to an ongoing security incident outside of their control (the React Server RCE vulnerability). Part of Cloudlfare's value proposition is being quick to react to such threats. That changes the equation a bit: any hour you wait longer to deploy, your customers are actively getting hacked through a known high-severity vulnerability.

In this case it's not just a matter of 'hold back for another day to make sure it's done right', like when adding a new feature to a normal SaaS application. In Cloudflare's case moving slower also comes with a real cost.

That isn't to say it didn't work out badly this time, just that the calculation is a bit different.