Jony Ive's OpenAI Device Barred From Using 'io' Name

It’s not too late to reverse direction and call it “Oi”. Could there be a more perfect verbal activation? They could get Jason Statham or Vinnie Jones to do promotion.

That photo of Ive and Altman is weird as hell. It looks like a promo shot for a bad early 90s made for TV movie.

What even is this mysterious device?

A device trying to duplicate a part of smartphone/smartwatch functionality is doomed to fail, as those can easily just be an app on said devices.

So the computation part is likely out of the question. Input/output remains, and there is really not much you can innovate here.

Smartglasses? EarPod clones?

I am absolutely AGOG to know why this has to be a separate device. It must involve hardware and/or instrumentation not built into smartphones. Microwave scanner? mini x-ray machine? neutrino detector??? what could it be

I hadn't heard of iyO, their products look interesting. Seems to be an Alexa type product via airpod style headphones? https://www.iyo.ai/iyo-one

and some sort of 'wand' that can "see your surrounding area", maybe radar or imaging? https://www.iyo.ai/iyo-wand

I wonder why they're trying to establish separate branding for hardware. Considering that OpenAI's strongest advantage right now is the ChatGPT brand and they're anyway cutting efforts on other products, wouldn't it make more sense to use the ChatGPT brand?

They certainly don't seem to have a problem with using the same name repeatedly given the 300-or-so products called Codex at OpenAI.

Now the makers of the Yo app should sue iyo.

https://en.wikipedia.org/wiki/Yo_(app)

Revenge is a dish best served icy cold.

Ridiculous, of course io is standard for input output, or even for on/off or even 1 and 0.

Hopefully this gets appealed, but it might be too late for this product launch

I don’t know if that picture is so fake as to be incredibly dumb but holy shit, burn it with fire.

is yo taken?

What is this OpenAI company I keep hearing about?

It’s such an uncreative name, anyway. It’s like something you’d read from a hardware engineering GitHub repository where the author was oblivious to how searchable the intellectual property would be.