This is how cable worked, no? And how streaming has been working. And it MIGHT be getting things cheaper, maybe? I guess?
But watching specific stuff you want is hell. The cognitive load of searching a bunch of services, or finding a site that tells you where to watch, then it’s not in that same service in your country, you might have to pay extra, or sign up for another streaming service or… Holy cow, it’s a terrible experience.
I’m not saying I have a better idea, or that it couldn’t be worse. But it’s terrible.
Watching specific stuff you want to see is 1000x easier today than it was in the 1990s, when cable ran this whole industry, and anything you wanted came bundled with 100 things you didn't want.
It still works this way.
I agree with you that modern streaming service are a hassle, BUT - I'm old enough to remember Blockbuster, too. It used to be that if you wanted to watch a movie, you drove to the video store, found a copy, paid $2 to rent it for 24 hours, tried to remember to rewind it and got it back to the store before it was late. Streaming services are _definitely_ more convenient.
Right now, you can pretty much rent any movie you want through Amazon Prime with not late fee or rewind penalty, but you have to pay a couple of (extra!) dollars to do it. This is, undebatably, a massive improvement over the way it used to be in every way, but it still bothers me even though I can't put my finger on exactly why.