Wow. That is dysfunctional.
I would be curious how the financial wires got crossed.
I would have assumed residuals were proportional to views, and views valued proportionally as contributing to subscription demand. And it would be a rare viewer to watch one show like that, over & over. I.e. only upside. Something went sideways.
Thats how it used to work in the movie theater/cable days. Then Netflix said "I will pay you a ton of money up front to own everything" Creatives said amazing! Then the "war" for creative talent started because of the fragmentation of services, so you got people saying I will pay you X + a royalty regardless because you are so sought after, which eventually, as you see here, priced them out of their own content.