alt Hacker NewsNobody in the comment section is apparently reading the paper, because the only subcategory that reached p<0.05 significance was newspaper advertising expenditure.
When they stretch the p-value threshold for significance to p<0.1, they claim magazine advertising expenditure reached that threshold.
TV, Radio, and Cinema advertising did not reach significance even at the expanded p<0.1 threshold.
The methodology of the paper is also not great at all. They looked at changes in advertising expenditure and changes in happiness measures and then tried to correlate the two.
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I read the paper, there’s tons of interesting research showing advertising CAUSING certain effects (oftentimes good ones!) but, what’s the point of participating with that substance? People want to participate in a hand up-and-down motion on circularly adjacent partners about “advertising bad,” not learn something.
This makes every single comment irrelevant/false?