I think they are doing quite well, the CEO mentioned in a town hall video somewhere that they have strongest growth in the business segment where there are a lot of buyers who like the idea of a computer that their IT department can repair.

I also don't think these project sponsorships cost a whole lot in the grand scheme of things. I imagine they are basically part of the marketing budget.

When one of your main customer targets is Linux users, spending 5 figures on sponsoring a Linux project might be more effective than spending 5 figures on ad impressions.