alt Hacker NewsWouldn't this just be unnecessary compute using AI? Compression or just normal filtering seems far more likely. It just seems like increasing the power bill for no reason.
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ares623 • today at 9:59 AM
one thing we know for sure is that since chatgpt humiliated Google, all teams seem to have been given carte blanche freedom to do whatever it takes to make Google the leader again, and who knows what kind of people thrive in that kind of environment. just today we saw what OpenAI is willing to do to eke out any advantage it can.
Video filters aren't a radical new thing. You can apply things like 'slim waist' filters in real time with nothing more than a smartphone's processor.
People in the media business have long found their media sells better if they use photoshop-or-whatever to give their subjects bigger chests, defined waists, clearer skin, fewer wrinkles, less shiny skin, more hair volume.
Traditional manual photoshop tries to be subtle about such changes - but perhaps going from edits 0.5% of people can spot to bigger edits 2% of people can spot pays off in increased sales/engagement/ad revenue from those that don't spot the edits.
And we all know every tech company is telling every department to shoehorn AI into their products anywhere they can.
If I'm a Youtube product manager and adding a mandatory makeup filter doesn't need much compute; increases engagement overall; and gets me a $50k bonus for hitting my use-more-AI goal for the year - a little thing like authenticity might not stop me.