Outlawing this specific scenario sounds pretty hard. I can see only two reasonable options:
* Ban all advertisements. (I'm all for it, at this point.)
* Make sure smart-devices make extremely clear that they can be used to show ads, and include trivial instructions to disable ads
Forcing ads onto stuff we pay money for is not okay. Ads to fund free content is probably unavoidable, but even then, it needs to be clear up front what you're subjecting yourself to. Unexpected ads on devices you don't expect them from, can be confusing and disorienting for many people. For people with schizophrenia, it can clearly be dangerous.
And I think this is not just true for smart fridges, but also for those billboards at bus stops that seem stationary at first until they suddenly start to move or talk to you. Ban those please. Or make it clear upfront that they're video. Don't spring this on unsuspecting people.
Can we talk about billboards too? As in, giant, increasingly bright ads intended to catch our attention while we're supposed to be carefully operating giant speeding hunks of metal?
And are only the visible part of the iceberg. The part you don't see is the collection of personal data. That is linked to habits - and to deviations from habits - and that is shared with third parties.
> Make sure smart-devices make extremely clear that they can be used to show ads, and include trivial instructions to disable ads
The other way around — make it clear that the devices are capable of showing ads, and provide instructions on how to opt-in to them (and no cookie-like prompts either)