One model/configuration will never work because developers are awful, picky customers.
You’ll lose 90,000 of your 100,000 with one or more little nitpicks.
Probably 50% right off the bat because you chose a keyboard with or without a numpad.
Another huge chunk because you chose the wrong screen (Retina resolution? Low resolution? Refresh rate?)
Too bad, because I want this. Or at least the version of it I have in my head :)
Follow the Framework model. Make the hardware user configurable, maintainable, and upgradable.
Apple / macbooks seem to be doing fine