alt Hacker NewsNo, it's more like they sell to a bunch of verticals and they have checklist-orientated market segmentation where they can eke out a little extra profit selling a specific line to a specific industry because they need a specific doodad or certification.
This has got to be part of it at least for some industries. I never understood why marketing teams would keep things so convoluted on purpose. Seemed like the exact opposite of what they should be doing.