It’s advertising a ChatGPT feature (and admittedly, also helps advertise Peloton); namely that you can connect your ChatGPT account to Peloton and query Peloton. I personally find this a very helpful feature, and think they should be advertising this in some manner within the app, as otherwise, people will have no idea the features now exist.

This is separate from the android app findings which I suspect is OpenAI working to launch true ads - ie advertising non-chatGPT features in exchange for payments from brands.