The problem is, laptop companies don't "make laptops". They are big machines that puts parts together in the right configuration and call them "laptops". No thought goes into it. They are indistinguishable from any other deep pipeline of manufacturing, such as one that makes bicycles or refrigerators. New year, generate a new product ID, upgrade the CPU and RAM using the reference schematic provided by AMD/Intel, throw it in the ERP, make a BOM, and start rolling them off the assembly line.

What we see is a deep disconnect between visionaries and the companies that operate these deep pipelines. Apple has tried to maintain a connection between design and manufacturing by having great designers at the top (and other companies poach them).

A few daywalkers like Bunnie Huang walk both sides of the world.