Once upon a time, in a more innocent age, someone made a parody (of an even older Evangelical propaganda comic [1]) that imputed an unexpected motivation to cultists who worship eldritch horrors: https://www.entrelineas.org/pdf/assets/who-will-be-eaten-fir...

It occurred to me that this interpretation is applicable here.

[1] https://en.wikipedia.org/wiki/Chick_tract