As a mac user since 2006 I see the problem as twofold.
1. Siri has always been terrible. The rise of chatbots has made that fact even more obvious. It's such low hanging fruit to integrate some sort of llm chatbot. Why didn't they do it years ago?
2. Their advertisements all mention Apple Intelligence. Costco today was advertising "Macs with Apple Intelligence" as a headline feature. I use MacOS and iOS everyday and I'm not even sure what they are referring to. It's probably fine if their AI strategy isn't clear yet, but stop letting marketing act like they've already shipped it. That they have been promoting this non-existent feature since 2024 is embarrassing.Whose chatbots are actually better, though? I have yet to hear from an Android, Alexa, or Windows user who uses the voice controls for more than what Siri does. The people raving about LLMs are using things like ChatGPT which work just fine as apps on Apple devices, so it’s not clear when this turns into an important OS feature other than exposing the hardware acceleration features on modern devices.
Issue with LLM with Siri is bad press. There are articles every day about LLM pushing suicide, drugs, violence and the like. Stability and security are issues too if it was given any sort of system write access.
However much value it may add it is guaranteed to do greater long term reputational damage in the current state.