I don't think this entire piece taught me anything new other than a speculation that "speculation is mounting that Tim Cook may be preparing to step aside as CEO" --

  "speculation". "may be". "preparing".

The lagging behind the AI wave is known, and matter of fact, the "Liquid Glass" saga is not even mentioned while they focus on the Apple Vision glasses.

This is a great model for the poor low quality of journalism that became industry standard nowadays.

Yes, apple direction is questionable, and while it is mainly questionable because the of AI wave, well, the entire AI wave is questionable nowadays.

one more thing, the URL path has "/apple-tim-cook-leadership-changes" in it, suggests the title "what the heck" is most likely a newer version than the original one which they decided not to publish as is since it is not based enough.

Bottom line:

The template is:

  * [company] 
  + [AI] 
  + [speculation] 
  + [analyst quote about urgency]. 

It produces volume, not insight.