Apple used to put out new or interesting products. E.g. they just up and released Time Machine routers when no one was really doing that in the home router industry like at all, maybe a clunky usb ftp solution but this was first party apple white glove treatment of the issue. They had great software too in many different niches e.g. Aperture coming after Adobe's pro photo pie.

It was amazing how much diversity in really well thought out hardware as well as software was happening at apple years ago, when it was a far smaller company in terms of manpower and resources than it is today. I guess when the business model is selling ongoing subscriptions instead of compelling new products in order to get money, you stop getting the compelling new products coming out.