I don't think the price hikes have been received terribly well - their Ultimate game pass service is now $30 a month (in the US), which seems to be pricing out a lot of their members. It now makes a lot more sense for many to just buy games outright.
>I don't think the price hikes have been received terribly well
What did I say?
Which would be fine if acquisitions they made made some great games instead of just... okay to kinda bad.
Hell, even Call of Duty somehow underperformed