> They can set whatever price they want
Then why don't they? I think it's precisely because they don't want anyone "investing significant resources into competing products"
There's a line for everyone and current prices obviously aren't too much for a majority of people, including me. I just don't stay subscribed when I'm not using it.
I mean, they kind of are? Obviously they can't set it to a million dollars a month, but where's the ceiling? Five hundred? A thousand? Who knows? And maybe they make it play a 30 second video ad once a day?
They keep getting away with it, and nobody has any idea when the buck will finally stop.