There should be a law forcing ride hailing apps to give anonymized ride data to local governments so that they can plan public transport better. If they sell it to marketers they must be able to do this technically.
> New York City has released data of 173m individual taxi trips – but inadvertently made it "trivial" to find the personally identifiable information of every driver in the dataset.
Anonymizing data is incredibly difficult to do: https://www.theguardian.com/technology/2014/jun/27/new-york-...
> New York City has released data of 173m individual taxi trips – but inadvertently made it "trivial" to find the personally identifiable information of every driver in the dataset.