alt Hacker NewsIn the earliest days of getting people to pay for cable TV when OTA was free, the pitch was that you'd see fewer/no commercials. That didn't last long...
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this doesn't ring true; TV has always been deeply linked with ads, it just seems that they moved to fractional ownership of a show via many advertisers vs. the (perhaps less intrusive) show sponsor where the advertising was woven into the plot.
Not really. Cable TV started as a better way for people to get OTA channels when they were in marginal reception areas. My family had cable TV in the 1970s and it was a maybe eight or ten OTA channels and except for the PBS station they all had commercials, between shows and during shows.
HBO was the first offering that didn't have ads during the show.
> In the earliest days of getting people to pay for cable TV when OTA was free, the pitch was that you'd see fewer/no commercials.
No, it was quality of reception, especially for people who were farther from (or had inconvenient terrain between them and) broadcast stations; literally the only thing on early capable was exactly the normal broadcast feed from the covered stations, which naturally included all the normal ads.
Premium add-on channels that charged on top of cable, of which I think HBO was the first, had being ad free among their selling points, but that was never part of the basic cable deal.