That was my thought too. "Starts"?? I assumed they had been selling aggregated data about user trips the whole time.
This data is extremely extremely valuable, so my guess is that they were sitting on it until they were sure this was the best business decision. Also they already have their own ads so they have certainly been using this data internally all along.
alt Hacker News
This data is extremely extremely valuable, so my guess is that they were sitting on it until they were sure this was the best business decision. Also they already have their own ads so they have certainly been using this data internally all along.