Why would the recommendations be "good"? I assume you mean "good" here to mean good for you or in your interests. That isn't how ads are sold, they're sold to the highest bidder
A rational advertiser is willing to bid more for someone is more likely to purchase (i.e., for whom the ad would be "good").
A rational advertiser is willing to bid more for someone is more likely to purchase (i.e., for whom the ad would be "good").