Microsoft's entire business model has been tying. Countless millions are forced to use Copilot because their IT department has contracts with Microsoft, and those same contracts are why they use Office, Teams, and so on. Their developers use Visual Studio, deploy to Azure, and run it all against SQL Server. Their email comes from Exchange.

It has been an incredibly lucrative strategy. We all herald some CEO's prowess in growing revenue when they've been doing the same playbook for decades now, and have been running on the inertia of Windows dominance on the desktop. Every new entrant is pushed out through countless incredibly lazy IT departments that just adopt whatever Microsoft shits out.

It's actually surprising that the one and only area where this really failed was as they tried to lever tying to the mobile market. A couple of missteps along the way are the only reason every office drone isn't rocking their Lumia ExchangeLive! CoDevice.