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dborehamtoday at 5:56 PM2 repliesview on HN

People here are mostly too young to remember but the original Microsoft business model was this:

Find a software market currently addressed by high price products; create a reasonably good product for that market; sell it for significantly less than the incumbent. Sell much higher volume of said product than the incumbent, thereby make much more profit. Repeat/rinse.

The Windows lock-in, embrace extend etc came after this. You can't lock in customers if they didn't already willingly buy your product.


Replies

larkosttoday at 6:25 PM

No the original Microsoft business model was to get the incumbent (IBM) to bundle your product (DOS, bought from someone else) onto their product so that you had a near-monopoly, then use that to sell your other software onto that, occasionally making technical changes to make it difficult for your competitors.

htrptoday at 6:28 PM

>the original Microsoft business model

From 1981

>Microsoft, which needed an operating system for the IBM Personal Computer,[9][10] hired Tim Paterson in May 1981 and bought 86-DOS 1.10 for US$25,000 that July