If they're half as likely to convert but four times wealthier, does it matter?
Four times wealthier does not mean they'll spend four times more on your products.
The answer here isn't really obvious, but I'd suspect that in many cases this is not a very attractive demographic to advertise to.
alt Hacker News
Four times wealthier does not mean they'll spend four times more on your products.
The answer here isn't really obvious, but I'd suspect that in many cases this is not a very attractive demographic to advertise to.