What fascinates me is how someone at MSFT managed to get their own button (the Copilot) button approved. Having your own button or tab is a big deal (I remember we debated having our own shopping tab on the Instagram app while I was at Meta - and we had to abandon it when it didn't get the traction we were hoping for).

These people have a UI button AND a hardware button on actual consumer devices, and it doesn't do anything. How?