I mean, you can dismiss me by calling me a cynical curmudgeon (which is not inaccurate), but from my perspective their website doesn't try to convince -- it tries to bamboozle. I don't think it's idiosyncratic at all to expect that claims made should be proven and supported, and that companies should present themselves with integrity and be genuine in their representations.

> Curmudgeons and cynics can't be convinced in the first place so it's not a good idea for a founder to put too much time into indulging them.

I'd say we're just not convinced by marketing lingo and puffery. I was convinced by the simple README containing code and transparent evidence that a fellow HNer put up in their personal capacity, so maybe you can direct the Nia team to that as an example of how to properly convince curmudgeons and cynics.