It's more about how the buyers intend to use the media themselves.

The Ellisons are personal friends of Trump and Netanyahu. Netanyahu has spoken repeatedly about media as a weapon, e.g. https://www.youtube.com/shorts/3tdrO8bA7rs. Ellison is the largest individual donor to the IDF. Trump handed Tiktok to Ellison.

The bid is backed by Kushner (i.e. Trump) and their Saudi allies.