If the price is sane, I wonder if there is a competitor looking to break into the action, hence the appearance of a piece "asking questions". A great method is to break up the original operation, insert a company that has no compunction about charging higher prices in the name of good process, and clean up.
I just went on Amazon and the wreaths there are like $20-$50. It makes sense that a bulk purchase should be less, so $10 does feel reasonable though I am no expert.