I recently had to look at a particular kind of marketing, as a techie.

And suddenly I realized why Pinterest was so highly ranked on Google image searches.

It's not so much about a useful tool for individual users; rather, it's a marketing venue for manufacturing a lifestyle image that lets you extract money from people.

Like a fashion magazine with a greater illusion of participation.

Of course someone was going to decide that vinyl -- started as fringe genuine/hipster, and turned into marketable lifestyle -- had been milked or moated. The timing is right for you to extract more money for yourself with a new lifestyle twist to sell.

The exact gimmick doesn't much matter. Fire up the memetic lifestyle machine: we've got consumers (producers of money) to milk.