When we bought our first home, a townhouse, in the early 1990s the builder only sold to people that were going to live in said home. They helped save the down payment and made sure that utility payments (gas/electric) were under a certain amount each month (super insulated and heated with a hybrid hot water system). Bigelow Homes, they were on a few This Old House episodes in the 80s.
It would be nice to see that again, the new housing market is ridiculous now.
That sounds like an absolute dream compared to today's market