To be fair, for a CEO in 2022, EV certificates had only lost their special visualizations since September/October 2019 with Chrome 77 and Firefox 70 - and with all that would happen in the following months, one could be forgiven for not adapting to new browser best practices!
https://www.troyhunt.com/extended-validation-certificates-ar...
Call me old-school, but I really liked how EV certs looked in the browser. Same with the big green lock icon Firefox used to have. I know it's all theatrics at best and a scam at worst, but I really feel like it's a bit of a downgrade.
I loved the visualization of EV certs in browsers, but in 2014 vendors like GoDaddy charged $100/yr for them. https://web.archive.org/web/20131023033903/http://www.godadd...
I'm glad LE, browsers, and others like Cloudflare brought this cost to $0. Eliminating this unnecessary cost is good for the internet.
EV validated not only that a domain was under control of the server requesting the cert, but that the domain was under control of the entity claiming it.
I kind of wish they still had it, and I kind of wish browsers indicated that a cert was signed by a global CA (real cert store trusted by the browsers) or an aftermarket CA, so people can see that their stuff is being decrypted by their company.
It was a red herring the entire time. At Shopify we made experiment regarding conversion between regular certs and EV before they stop being displayed and there was no significant difference. The users don't notice the absence of the fancier green lock.