alt Hacker NewsSeems that this is apples modus operandi since the app store, their last "thing" they've made really.
Hype about self driving cars -> apple chases it with apple car -> investors pleased they kept up with the joneses -> apple car is behind or not good enough or whatever -> quietly cancelled -> investors pleased they culled the deadweight.
You can replace apple car with vision pro or soon apple intelligence and it will play out the same formula. Luckily it allows investors to profit.
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How does the Vision Pro not qualify as a "thing" Apple made?
You know I would be happy to offer this service to investors for a mere tens of millions of dollars. I'll send you photos of our weekly money bonfire, built with your money, and when you're tired of pictures of your money on fire, I'll simply... stop.
Heck, in accordance with the several zeitgeists of our age, I'll even do you the solid of fraudulently generating the money-on-fire pictures with AI, so when you get tired of seeing your money on fire I'll even hand, say, 25% of it back to you, as the result of my tireless efforts to bring value to my shareholders. That's a better return than you'll get from most of these investments!
> Luckily it allows investors to profit.
That's not lucky. That's sad. They never ask the question "could we have earned _more_ profits with a better strategy?"
The market is not rational.
Google's headline new AI feature for this year's Pixel phone, Magic Cue, shipped despite not working.
> “The right info, right when you need it.” That’s how Google describes Magic Cue, one of the most prominent new AI features on the Pixel 10 series. Using the power of artificial intelligence, Magic Cue is supposed to automatically suggest helpful info in phone calls, text messages, and other apps without you having to lift a finger.
However, the keyword there is “supposed” to... even when going out of my way to prompt Magic Cue, it either doesn’t work or does so little that I’m amazed Google made as big a deal about the feature as it did.
https://www.androidauthority.com/google-pixel-10-magic-cue-o...
I'd rather see companies admit that a promised feature isn't ready for prime time than hype it up only to ship it broken.