I can understand this in in certain contexts, such as a site that exists solely to post public information of no value to an attacker.

A local volunteer group that posts their event schedule to the web were compelled to take on the burden of https just to keep their site from being labeled as a potential threat. They don't have an IT department. They aren't tech people. The change multiplied the hassles of maintaining their site. To them, it is all additional cost with no practical benefit over what they had before.