I'm bullish on Apple in the long term for AI. Don't get me wrong, they will always suck at it. But it seems obvious to me that we're sailing up to an enshittification cliff in the very near future. Every provider is going to start trying to prove they are making money from consumers and that means one thing: ads, ads ads. Or worse, invisible influence you can't even tell is there. There is going to be a trust crisis and that's going to send people flocking to on-device / local / trustworthy AI that will land right in Apple's lap.