You're being combative, but it's true. Yes, a new low-effort refresh came out recently. But the product is really going nowhere.
Apple's next Vision product is almost certainly going to be more of a Meta glasses clone leaning more into Apple's fashion pedigree where they've had massive success with the Apple Watch.
But even then, eyewear has the limitation that not everyone is interested in wearing eyewear at all.
We’ll see where it goes, and it may well end up being nowhere, but it’s not currently “dead in the water” when the company is actively refreshing hardware and supporting it.
I’m not being “combative,” I’m correcting obvious exaggerations about the state of the product.
Tim Cook did comment on it to a degree: https://www.macrumors.com/2025/08/01/tim-cook-comments-on-ap...