I don't know why this is a surprise to anyone. Apple is famous for watching peanut butter and chocolate makers and swooping in with Reece's Peanut Butter cups while everyone scratches their head because they've had better chocolate and better peanut butter so what's the deal?
When and if Apple pulls the plug on AI, we can declare it dead for this cycle. See you all again in 2040.
I disagree with that analogy. Apple as the 'Reece's Peanut Butter Cups' in this analogy just screams of some bias.