> We want to help people, but only if and when it’s profitable for us
If s/he is running a company and not a charity, this is responsible, understandable, and predictable.
Yes, and that's exactly why we need regulations, and can't leave it to the market!
Of course, but that makes "help" a weasel word. They want to be able to sell their product, that they possibly strongly feel will help the buyers.