Most people are apathetic about most things at best. They don't "really" care nor should they. They only casually approve or disapprove.
The problem is that we as a society tolerate people turning off their brains and becoming useful idiots if you frame things in certain ways. And so what to the scheming weasels with special interests to serve do? They frame things that way.
You see it all the time on HN, say nothing of "other" platforms. People who have no real pressing need to care about some specific thing will go to bat for something just because it's peddlers say it's good for the environment or public health or god or whatever. Anything can be framed in such a way they're happy to advocate for. It's like an open mail relay or DDOS reflection. This exploit in our society gets leverages left and right by special interests to get all sorts of things that make them money written into the rules and laws at every turn.
These people ought to feel bad for just taking a one sided story at face value and broader society ought to ostracize them for it same as we'd ostracize anyone stupid enough to go to bat for bigotry in drag.
The problem is in the mirror. This is a social norms issue.