For anyone thats been around for more than one hype cycle, this is not a surprise.

Apple clearly takes a 'Measure Twice, Cut Once' approach.

It seems to me that tech and business analysts mostly supply uninformed nonsense opinions around whatever the popular rhetoric of the day is to generate more clicks :-/

How many times do we have to listen to tech and business analysts talking about lacklustre iPhone releases and how Apple hasn't done anything interesting since the original iPhone? But yet the iPhone 17 is flying off the shelves in China.