People can learn Rust at any age. The reality is that experienced people often are more hesitant to learn new things.

I can think of possible reasons: Early in life, in school and early career, much of what you work on is inevitably new to you, and also authorities (professor, boss) compel you to learn whatever they choose. You become accustomed to and skilled at adapting new things. Later, when you have power to make the choice, you are less likely to make yourself change (and more likely to make the junior people change, when there's a trade-off). Power corrupts, even on that small scale.

There's also a good argument for being stubborn and jaded: You have 30 years perfecting the skills, tools, efficiencies, etc. of C++. For the new project, even if C++ isn't as good a fit as Rust, are you going to be more efficient using Rust? How about in a year? Two years? ... It might not be worth learning Rust at all; ROI might be higher continuing to invest in additional elite C++ skills. Certainly that has more appeal to someone who knows C++ intimately - continue to refine this beautiful machine, or bang your head against the wall?

For someone without that investment, Rust might have higher ROI; that's fine, let them learn it. We still need C++ developers. Morbid but true, to a degree: 'Progress happens one funeral at a time.'