Perhaps. Watching my GenZ kids react to AI commercials during the Macy's Thanksgiving Day parade, there was general revulsion. It seems many of them are seeking authenticity not uncanny. I know this would be an anathema in a board room where the cost of producing an amazing commercial via AI would make a C-suite sparkle with delight. No paid actors? No sound stage? No reshoots?

And yet, my kids reject it. It's odd. This is coming from a guy who loved watching frogs belch out the name of a beer company in the 90s....