alt Hacker NewsThe attempts by both this outfit and the one that did the Coke ad to walk the line of simultaneously touting what a labor saving device these models are while also trying desperately to make it seem like they did some actual work somewhere so they can also be respected as creatives is honestly hilarious.
Like I thought the whole point of these stupid things was that any John Q off the street could make awesome videos? If that's the case, then what in the utter hell is the point of a making of video featuring people playing at being creative?
Replies
The editors of the AI clips haven’t figured out yet that you can just train a second LLM to act as editor
They are the labor equivalent of the factory manager that is dutifully working for the bosses that are working to close the factory.
Like I thought the whole point of these stupid things was that any John Q off the street could make awesome videos?
Have you played around with stuff like sora 2 or veo 3 or seen the work of regular John Q's who have? In general, the quality of marketing for AI tools is far better than the quality of AI-generated video. These tools are also kinda expensive for the average John Q off the street...
I also think most people greatly underestimate just how much creativity is required to make a good movie, or how hard it can be to direct.