The attempt is to remove the market do exploiting the attention of children for profit. This doesn’t have to be perfect to be worth it.
What’s more, the idea that this puts children at the mercy of authoritarians is laughable. The US tech industry has shown us beyond doubt that they are perfectly ok with genuine authoritarians in charge, provided the dollars keep rolling. Fuck them, and good on ya Australia.
It is not that simple: Authoritarians that want to "protect" their gender-questioning or orientation-questioning children from having online access to trans and gay spaces online are not only enthusiastically backing Australia's social media ban, they are involved in the very creation of this legislation, and are delighted in its negative affects on LGBTQ teens.
There is considerable overlap between those who subscribe to the "trans people are a contagion" moral panic of writer Abigail Schrier, and the "ban social media" advocates in AU who were instrumental in creating this legislation.
So are we banning all advertising to children? Or only banning them from communicating and posting with each other?
If it's about monetizing child attention not about speech control why isn't every single toy ad, food ad, movie ad, also banned?
If you read the rhetoric it is not about removing commercial exploitation of children. It is about removing child bullying, grooming and algorithms that lead to things like misogynist content and eating disorders.
I generally agree with parent commenter - some of this will be helped by the ban but theres a serious risk a small number will go through fringe social media even less policed or normalised than the big American ones and have much higher risk on some of these issues than before.
What about future governments in Australia? This is ripe for abuse and scope creep. It also ties a uniform ID to an account, simplifying tracking and surveillance by corporations and governments.
Plus, this is asking everyone in the country to give up their biometrics (face scanning is one implementation) or link your government issued ID to your social media account (look at the UK to see how this turned out - people are being arrested for simple tweets against the government). Sacrificing the freedom to be anonymous online to "protect the kids"