How does this kind of work take 7 weeks for 10 people?
10 animators could hand-draw every frame of a 44 second ad in that time. They could spend an hour on each frame, completely trash and redo the entire commercial, take an extra week for meetings and rework, and still have time to spare.
Because they have to constantly pull the slot machine lever on the ai video generator. Never quite getting what they want with the word salad prompt.