alt Hacker NewsGoogle's Maps search ranking doesn't seem sophisticated to me. In fact it seems unbelievably naive. Ranking is Google's core business and yet they seem to forget how to do it when a map is involved.
When I want to find something that's actually good, I use this site: https://top-rated.online. At first glance it looks like an unremarkable SEO spam site, but it's actually a great way to get properly ranked Google Maps reviews. It uses proper Bayesian ranking, so it won't show you a 5 star place with two reviews over a 4.9 star place with 2,000 reviews, as Google often will. And it has good sorting and filtering options so you can, for example, filter or sort by number of reviews.
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No, advertising is Google's core business.
I've said for decades that Google is terrible at search in every area except Google Search. Youtube search? Terrible! Chrome history search? Abysmal! Gmail search? Atrocious! Google Maps Search? At some point, standing in a middle of a mall searching for "coffee" returned only 3 SERPs despite me standing in front of a coffeeshop that I could not get to show up.
Maps's search as a whole is terrible even from a UX perspective: search something with some filters, realise that you want to change a letter in the search? Byebye filters.
Some filters are available with a specific subset of words but not with another.
Zoom in a location, look for a common word? There are good chances it will zoom out and send you to the other side of the globe instead. Then pan back, hit "Search in this area" and bam it works.
Some devices can make reviews and some can't (tested on different devices, even Google ones).
Search for a specific word which might be in a review (say, "decaf") and you get even stuff which doesn't even remotely contain the word (I'd expect an empty result if no place has mentioned my keyword).
And many more.
It's just insane how a huge company just seem focused in making a "good enough" experience instead of being the leader. Maybe it's for the best but if they went 1 sprint/quarter into "let's fix glaring BS UX issues in our products", they would probably destroy so many alternatives out there.
Maybe it's on purpose to avoid some anti-trust kind of response? We'll never know.